Shane Warren Coaching & Counselling Services Blog

Conforming to the Norm

Have you ever heard someone say they are just like sheep? Well science does confirm that most humans are followers… What we know from such clever studies as the Asch Conformity Experiment way back in 1951 that in general people are more comfortable to ‘conform’ to the norm then stand out or challenge the standard of norm put forward by their peers. What Professor Asch did in general was set up a series of research participants by asking very basic questions such as which line out of three is bigger or smaller; he then had five participants deliberately answer incorrectly while the one participant in the room (who was not let in on the secret – the true research subject) would answer either

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